Every captured lead,
matched to its order.
When a captured lead's email matches a real customer order, Vectrant auto-flips the lead to converted, populates the revenue, and fires your CRM webhook — every hour, no manual review. The ROI dashboard separates direct chat sales from assisted conversions and widget-tracked revenue, so you see the full attribution stack.
Captured to converted, automatically.
Most platforms stop at "lead captured." Vectrant closes the loop by reading your ERP order data and matching email-to-email.
Hourly auto-attribution
A scheduled task cross-references the leads table against visitor identities. Any lead whose email matches a real customer order — placed at or after the lead-capture moment — gets flipped to status "converted" with the order amount as revenue. CRM webhook fires automatically.
Three-tier attribution
Direct chat: a chat happened within 24 hours of purchase. Assisted: a chat happened earlier in the journey. Widget-tracked: no chat, but the visitor saw the widget. Each tier has a credit weight you control. The dashboard shows gross attributed revenue versus credited revenue, so the whole picture is visible.
No false positives by design
Match requires the order to be at-or-after the lead-capture moment plus a 1-day grace window for same-session checkout. Manual lead-status decisions are never overwritten. The matcher is idempotent and auditable.
Revenue impact in the dashboard.
A live revenue tile in the AI Insights view shows leads captured, converted, total attributed revenue, conversion rate, and ROI versus the platform fee.
Conversion rate that means something
Other platforms quote "leads captured" as the metric. Vectrant quotes "leads converted to actual orders" — pulled from the ERP, not from a self-reported lead form. The number that hits the dashboard is the number on the income statement.
CRM webhook on every flip
Every conversion fires a "lead.updated" webhook to whatever endpoint you configure. Drop it into Zapier, Make, HubSpot, Pipedrive — wherever your sales workflow lives.
Lead Attribution, running on your data.
30-minute walkthrough on your real catalog. No slideware, no demo data.