Latest
August 13, 2026
Most retail attribution models ignore chat entirely. Here's what AI-powered conversation data reveals about what actually drives purchase decisions.
Read articleJuly 05, 2026
Most retail AI platforms can't tell you which conversations actually drive revenue. Here's what lead attribution should look like.
May 11, 2026
Most retail sites can't connect website conversations to in-store sales. AI-powered lead attribution closes that gap for good.